Strategies

STRATEGY 1: LEADERSHIP DEVELOPMENT FOCUS

Strengthen and develop objectives by identifying and recruiting top leadership from areas such as public housing, city planning, urban development, juvenile justice, urban school systems, urban clergy, human services, and minority organizations, business people exhibiting a genuine interest in the target area, municipal government officials, and college personnel in the social sciences to provide volunteer leadership to the Scout Reach Foundation Board.
TACTICS
•    The Council needs to develop a plan to recruit top notch minority leaders to serve on the Scout Reach Committee.
•    To develop a comprehensive plan of Scouting approaches that effectively meets the needs of these populations; to secure the participation of other community-based organizations in the Scouting program.
•    To develop a comprehensive plan of Scouting approaches that effectively meets the needs of at-risk youth in low-income areas.
•    Strengthen the council and volunteers by sending minority volunteers to regional and national Scout Reach workshops.

STRATEGY 2: FINANCIAL FOCUS

Identify untapped sources of funding in order to ensure long-term survivability of Scout Reach programs through strong endowment growth.
TACTICS
•    Identify local corporate and philanthropic foundations that support innovative programs for at-risk youth and have a history of awarding seed grants, and submit quality proposals.
•    Identify and recruit a philanthropy-minded volunteer who will champion Scouting among his/her foundation peers.
•    Identify and recruit the Scout Reach vice-chairman of finance from a local Corporation, who will provide leadership to solidify council objectives for financial support for Scout Reach programs.
•    Identify state-and national-level corporate and philanthropic foundations that award multiple-year grants to help support innovative programs for at-risk youth.

STRATEGY 3: MEMBERSHIP GROWTH FOCUS

Identify under-served urban and rural communities by consistently using “best methods” and resources that promote long-term membership retention and unit growth. 
TACTICS
•    Establish annual plans and objectives for membership growth for Scout Reach programs.
•    Cultivate the interest of potential chartered organizations and community groups by organizing new partnership workshops.
•    Identify and recruit the Scout Reach vice-chairman of membership, focusing on a leader who will solidify council objectives for membership growth.
•    Collaborate with the council Scout Reach Committee and implement yearly “Together, Let’s Organize” meetings with local affiliates of national minority organizations to gain commitments for developing new units.

STRATEGY 4: MARKETING FOCUS

Use target-marketing practices to create awareness of Scouting’s benefits to under-served communities. Long-range strategic plans should incorporate marketing that is specifically geared to building membership retention and unit growth.
TACTICS
•    Identify and recruit a marketing person  who will provide leadership and solidify council objectives for increased marketing efforts in under-served communities.
•    Promote local Scout Reach programs by regularly contacting community newspapers and minority-owned radio and TV stations. Provide them with timely updates about Scouting activities and opportunities.
•    Develop a strategy local councils can use to effectively market Scouting to African American, Asian, and other emerging minority communities.
•    Develop target-marketing promotional resources for specific “emerging” minority communities.

STRATEGY 5: HISPANIC AMERICAN/LATINO FOCUS

Provide better service to the growing Hispanic American/Latino community, focusing on the long-term objective of cultivating board-level Hispanic volunteer leadership and senior management staff.
TACTICS
•    Identify and recruit a Hispanic civic leader who will provide leadership and solidify council objectives for increased membership growth in the Latino community.
•    Hire at least one qualified Latino professional Scouter—preferable someone who is fluent in both Spanish and English—to carry out the council objectives for promoting Hispanic Scouting.
•    Obtain regional approval and get financial support in place to implement the Soccer and Scouting program in the local council.

STRATEGY 6: PROGRAM FOCUS

To implement a plan that will strengthen and develop our program delivery, advancement and outcome measurements.
TACTICS
•    Discover and mobilize community resources to strengthen Scouting's volunteer leadership base and facilitate use of Scouting's programs by community organizations.
•    Implement and develop a plan to recruit parents serve as “program helpers” in the Scouting program.
•    Develop networking relationships with the housing authority, city programs, inner-city youth agencies, and churches to collaborate all efforts to reach youth.
•    Develop a long-range training and implementation model that will produce a strategy for urban program delivery into the next century.